In Southern Africa, a huge response to the HIV/AIDS epidemic has been mounted by government, private and civil society organisations. The media has an important role to play – but what exactly is it and how successful is it in individual, developing countries? How could it be improved?
This report shares the findings of five studies carried out by the Panos London AIDS Programme with the support of Johns Hopkins University. These studies took place in Namibia, South Africa, Swaziland, Zambia and Zimbabwe.
They explore some of the issues and tensions involved in the relationship between the media and HIV/AIDS. In particular, they aim to identify how the media could better fulfil its potential role in responding to the epidemic.